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Simon Brooke's recent copywriting work

Please use the links below to see some of the recent copywriting I have underaken. The files will open in PDF format in a new browser window or tab - close that window/tab to return to this page. Some of these files are in excess of 1MB so they may take a short while to open depending upon your internet connection speed.

Premier place to party. Chelsea football club magazine: the varied luxurious and highly memorable corporate entertaining options offered by the club. Understated but comprehensive and informative sales pitch.

Spirit of Scotland. Sunseeker magazine. Macallan whisky – the science behind this great single malt, together with its history and a look at how it is adapting to new trends in whisky drinking. A history of the brand, filled with interesting nuggets of information that will appeal to current whisky drinkers and a new, target audience in an article which subtly but clearly conveys key marketing messages.

Little Green. St George magazine. A new development by homebuilder St George in Richmond. An article similar to those found in any upmarket homes or property supplement which nevertheless conveys, emphasises and elaborates upon key selling points for the property.

Great restorations. Brochure for Tarmac: how the company is repairing the environmental damage caused by quarrying. Subtle but persuasive look at an important part of the company’s corporate social responsibility programme.

Heavenly bodies. Champneys Magazine: two women whose chance meeting by the school gates resulted in their starting their own exercise fashion label. Story that combines business, human interest and fashion to sell the product in a way that is understated and indirect but targeted and effective.

At your service. Brochure for Emirates: how to find the best personal shopping services before you fly. Factual article elegantly written which both contains practical information for readers and helps establish Emirates as a luxury brand associated with personal service and hassle-free travel.

Pitch perfect. Brochure for Tarmac: the science behind maintaining the perfect football pitch. Article illustrates a little know aspect of the company’s work which will appeal to a new audience.

Ready to roll. Chelsea football club magazine: how the club is positioning itself as a location for TV and film production. A newsy and readable look at what has been filmed at Chelsea over the last few years and why producers chose the football ground, including quotes from Richard Attenborough which acts as a sales brochure for future business.

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