Please
use the links below to see some of
the recent copywriting I have underaken.
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Premier
place to party. Chelsea
football club magazine: the varied
luxurious and highly memorable corporate
entertaining options offered by the
club. Understated but comprehensive
and informative sales pitch.
Spirit
of Scotland. Sunseeker
magazine. Macallan whisky –
the science behind this great single
malt, together with its history and
a look at how it is adapting to new
trends in whisky drinking. A history
of the brand, filled with interesting
nuggets of information that will appeal
to current whisky drinkers and a new,
target audience in an article which
subtly but clearly conveys key marketing
messages.
Little
Green. St George magazine.
A new development by homebuilder St
George in Richmond. An article similar
to those found in any upmarket homes
or property supplement which nevertheless
conveys, emphasises and elaborates
upon key selling points for the property.
Great
restorations. Brochure
for Tarmac: how the company is repairing
the environmental damage caused by
quarrying. Subtle but persuasive look
at an important part of the company’s
corporate social responsibility programme.
Heavenly
bodies. Champneys Magazine:
two women whose chance meeting by
the school gates resulted in their
starting their own exercise fashion
label. Story that combines business,
human interest and fashion to sell
the product in a way that is understated
and indirect but targeted and effective.
At
your service. Brochure
for Emirates: how to find the best
personal shopping services before
you fly. Factual article elegantly
written which both contains practical
information for readers and helps
establish Emirates as a luxury brand
associated with personal service and
hassle-free travel.
Pitch
perfect. Brochure for
Tarmac: the science behind maintaining
the perfect football pitch. Article
illustrates a little know aspect of
the company’s work which will
appeal to a new audience.
Ready
to roll. Chelsea football
club magazine: how the club is positioning
itself as a location for TV and film
production. A newsy and readable look
at what has been filmed at Chelsea
over the last few years and why producers
chose the football ground, including
quotes from Richard Attenborough which
acts as a sales brochure for future
business.
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