Simon Brooke, Journalist, writer, media training, media auditing, public relations
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Simon Brooke, Journalist

I have over ten years experience in freelance journalism writing for The Times, The Financial Times, The Sunday Times, The Daily Telegraph, The Sunday Express, The Daily Mail and British Airways Business Life magazine amongst others on subjects ranging from business and management to marketing, the internet, commercial and residential property, education and the environment.

Amongst the business subjects I have covered are the effects of the internet on small businesses, attempts by companies and organisations to change their brand names, issues surrounding pesticides and health, the value of warranties and guarantees, efforts by companies to improve staff 'buy-in' and loyalty, the growth of the crisis PR sector, the use of company incentives and reward schemes and changes in the short let office market.

Others stories I've covered include the plight of Asylum seekers in Dover, the growth of counterfeit currency, racism in the West Country, the risks faced by journalists reporting from hostile environments as well as exposing an incompetently run private school in West London that was subsequently closed by Her Majesty’s Inspectorate of Schools.

Before becoming a journalist I started my career in financial and corporate public relations at Broad Street Associates where his clients included British Airways, Saatchi & Saatchi and George Wimpey amongst others, before I joined the in house PR department at WHSmith, specialising in investor relations and issue management.

Having worked with the journalists I was keen to see things from their stand point and so I became a gamekeeper turned poacher which gives me essential experience of and useful insights into the media relations business.

Have a look at what I've written recently

 

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