What do the media think of you? Have they even heard of you? Do they understand your business strategy? How do they view you in comparison to the competition? Are your press releases reaching the right people?

Whether you are an in-house corporate communications department or a public relations consultancy you need to know the answer to these questions.

As an experienced journalist I know what it is like to be bombarded with press releases - most of which go straight in the bin. According to my research eighty five per cent of press releases and press packs are ignored because they are not relevant to the journalist or publication or not correctly targeted.

I'm in a perfect position to ask other journalists about what they think of an organisation's profile and the effectiveness of its PR operation.

I will develop a set of questions which I will put to an agreed list of relevant journalists to reveal exactly what those journalists already know about you - perceptions and misperceptions - as well as how they want to hear from you and when they want to hear from you.

My Media Audits can cover national daily and sunday newspapers, the regional press and specialist publications to determine exactly how the media view you or your client and what you have to do to improve communications with them.