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Press
media training is an essential element
of the PR package.
You've spent months
planning your launch or campaign.
Key messages have been identified,
journalists targeted, events planned
but then, at the critical moment when
you talk to the media it all falls
apart - you fail to engage the journalist
or, worse still, you fall into one
of the traps and end up with a negative
article splashed across the paper
that can take months, even years,
to rectify. This is why media training
is essential.
With more than seven
years media training experience, I
regularly work with a number of blue
chip clients in banking, personal
finance, pharmaceuticals, retail,
transport, accountancy, TV, advertising
and the charity sector.
- Even these
days with the rapid growth of
the broadcast media you are far
more likely to talk the press
than appear on TV or radio and
my press media training courses
reflect this.
- Specialist
press media training is vital
because newspaper and magazine
journalists have greater opportunity
to paraphrase and translate. If
you speak to a reporter for 20
minutes and you might give him
or her 3,000 words. Of these only
30 or 40 will appear in the final
article - but which ones? My media
training sessions will help you
control the outcome.
- There
might not be intimidating studio
lights and cameras with a press
interview but you have less control
over what the journalist takes
away and how he or she interprets
your comments in the final article.
As well as understanding the pitfalls
you also need specialist press
media training to know how to
make your contribution stand out
in the piece.
- The press
focussed media training I offer
is extremely cost effective and
requires very little technical
support.
- I work
with a number of other press media
training experts as well as broadcast
media training journalists with
a variety of styles, specialisms
and backgrounds and can put together
bespoke media training courses
for one to 20 participants. I
can offer extremely competitive
prices for high quality media
training courses because I have
very low overheads.
My press media training courses are
intensely practical and results orientated.
They aim to give participants an insight
into how journalists work, what makes
a story and what they should bear
in mind when talking to a journalist
- partly to avoid making common mistakes
but also exploit the potential of
every interview with a journalist
as a very powerful marketing opportunity.
These media training courses can also
offer an introduction to the broadcast
environment.
Participants in my media training
courses have full opportunity to perfect
their interview techniques.
Please contact
me for suggested course media
training programmes and costings.
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