They're the bane of every journalist's life - the phone call on deadline from a clueless, inexperienced PR pitching a non-existent story. Not only will the PR's client not get into the newspaper or magazine but both the consultancy and the client will be damned for ever in the eyes of the hassled journalist. Effective public relations training can avoid this.

I worked in public relations myself before becoming a journalist more than ten years ago. Instead of putting ideas to journalists these days I'm constantly having PR executives put ideas to me. With my experience of both aspects of the public relations business, I know what makes a story and what doesn't and what is a good pitch and what will set a hack's teeth on edge. This is why my public relations (PR) training is so effective.

Aimed at junior or trainee public relations executives my public relations (PR) training seminars will help with effective press release writing and story pitching. Highly practical, interactive and results orientated, the public relations (PR) training that I offer looks at which stories are best for freelances and which work better pitched directly to editors. These public relations (PR) training courses also look at what makes a story, how to piggy back off current news stories to get coverage for clients and how to use press trips, photo ops and surveys to generate coverage.

During my public relations (PR) training sessions PRs can work with current clients and projects to develop ideas for good, positive coverage in their targeted media.

All public relations (PR)training courses are, of course, run in complete confidence.

contact me about my public relations (PR) training